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DIY vs. Professional Home Staging: What Sells Better?

When it comes to selling a home, presentation is key. Home staging is the process of preparing a property for sale by making it more appealing to potential buyers. It involves decluttering, rearranging furniture, and adding decorative elements to create a welcoming and attractive space. While some homeowners choose to tackle this task themselves, others prefer to hire professional home stagers. In this article, we will explore the pros and cons of DIY home staging versus hiring a professional, and determine which option is more likely to result in a successful sale.

The Benefits of DIY Home Staging

1. Cost Savings: One of the main advantages of DIY home staging is the potential for significant cost savings. By taking on the task yourself, you can avoid the expense of hiring a professional stager, which can range from a few hundred to several thousand dollars, depending on the size and complexity of the project.

2. Personal Touch: When you stage your own home, you have complete control over the design and style choices. You can showcase your personal taste and create a space that reflects your unique personality. This personal touch can be appealing to potential buyers who are looking for a home with character and charm.

3. Flexibility: DIY home staging allows you to work at your own pace and on your own schedule. You can take the time to carefully plan and execute each stage of the process, ensuring that every detail is perfect. This flexibility can be especially beneficial if you have a busy schedule or if you prefer to work on your home staging project during evenings or weekends.

4. Learning Experience: Taking on the challenge of DIY home staging can be a valuable learning experience. You can acquire new skills and knowledge about interior design, organization, and home improvement. These skills can be useful not only for selling your current home but also for future projects or even a career in home staging.

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5. Cost-Effective Updates: DIY home staging often involves making small updates and improvements to the property. These updates can be done on a budget and can significantly increase the perceived value of the home. Simple tasks such as painting walls, replacing outdated fixtures, or adding new hardware can make a big difference in the overall appeal of the property.

The Advantages of Professional Home Staging

1. Expertise and Experience: Professional home stagers have the knowledge and experience to create a space that appeals to a wide range of potential buyers. They understand the current market trends and know how to highlight the best features of a property while minimizing any flaws. Their expertise can help ensure that your home stands out from the competition.

2. Objective Perspective: When you live in a home, it’s easy to become blind to its flaws or to overlook areas that could benefit from improvement. Professional home stagers can provide an objective perspective and identify areas that need attention. They can offer valuable advice on decluttering, furniture arrangement, and decor choices, helping you create a space that is appealing to buyers.

3. Time-Saving: Home staging can be a time-consuming process, especially if you have a large property or limited experience in interior design. Hiring a professional stager allows you to save time and focus on other aspects of the selling process, such as marketing and negotiating. They can efficiently transform your home into a market-ready space, allowing you to sell your property faster.

4. Access to Resources: Professional home stagers often have access to a wide range of resources and contacts in the industry. They can recommend trusted contractors, painters, and other professionals who can help with any necessary repairs or updates. This access to resources can save you time and ensure that the staging process is executed smoothly.

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5. Higher Sale Price: According to a study conducted by the National Association of Realtors, staged homes sell for an average of 17% higher than non-staged homes. Professional home staging can help create a positive first impression and make your property more desirable to potential buyers. This increased perceived value can result in a higher sale price and a better return on your investment.

Factors to Consider

1. Budget: One of the most important factors to consider when deciding between DIY and professional home staging is your budget. If you have limited funds available, DIY staging may be the more practical option. However, if you can afford to invest in professional staging, it may be worth considering, especially if you believe it will result in a higher sale price.

2. Time and Availability: DIY home staging requires a significant time commitment. If you have a busy schedule or limited availability, hiring a professional stager can help alleviate some of the stress and ensure that the staging process is completed efficiently.

3. Skill and Experience: Consider your own skill level and experience in interior design and home staging. If you have a good eye for design and feel confident in your abilities, DIY staging may be a viable option. However, if you lack experience or are unsure about your design choices, it may be best to seek professional help.

4. Market Conditions: The current real estate market conditions can also influence your decision. In a competitive market with high demand, professional staging can help your property stand out and attract more potential buyers. However, in a slower market with less demand, DIY staging may be sufficient.

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5. Property Size and Complexity: The size and complexity of your property can also impact your decision. Larger homes or properties with unique features may benefit from the expertise of a professional stager who can effectively utilize the space and highlight its best attributes.


Ultimately, the decision between DIY and professional home staging depends on your individual circumstances and preferences. DIY staging can be a cost-effective option that allows you to showcase your personal style and save money. On the other hand, professional staging offers expertise, time-saving benefits, and the potential for a higher sale price. Consider your budget, time availability, skill level, market conditions, and property size when making your decision. Remember, the goal of home staging is to create a space that appeals to potential buyers and helps you sell your property quickly and at the best possible price.

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